Gannett to distribute interactive TV programming
Gabriel Miramar-Garcia
| 04 June 2014
Gannett Broadcasting and Lionsgate-owned Debmar-Mercury have formed a partnership to develop, produce, test and distribute first-run, interactive broadcast series for a variety of day parts.

Debmar-Mercury, which produces sitcoms, talk and game shows, gains distribution for its programming from Gannett, which operates the largest independent TV station group of major network affiliates in the top-25 US television markets. Excluding owner-operators, Gannett Broadcasting is both the No 1 NBC and CBS affiliate group, with stations covering nearly a third of the country. Gannett will create and test first-run syndicated television programming under the partnership at many of its stations beginning in 2015.

Interactivity the ability to engage the viewing audience with the show will be a central concept of the programming developed by the partnership. In addition, Gannett will leverage the robust digital presence, including mobile, of its stations to reach viewers wherever they are.

"We're thrilled to be partnering with the talented team at Debmar-Mercury to produce the programming our viewers want," said Dave Lougee, president of Gannett Broadcasting. "We will work together to design shows to take advantage of how television has changed and create a new genre of syndicated programming. With more than 40 stations across the country, we will have the ability to experiment, test and refine programmes throughout the development process. Local broadcasters, like Gannett, have an opportunity to tap into the organic relationship between television viewing and social media."