Cablevision adds Magic Johnson's ASPiRE to TV line-up
Michelle Clancy
| 04 June 2014
Cablevision Systems has added two cable networks to its Optimum TV line-up, including Magic Johnson's ASPiRE for African-Americans and their families. With the launch, Cablevision is the only provider of ASPiRE within its New York, Connecticut and New Jersey footprint.

It is also adding the inspirational channel UP.

The launch will be supported with a high profile, four-week marketing campaign featuring Magic Johnson, with transit advertising on Long Island Railroad, Metro North trains and New York City subways, custom cross-channel spots, social media, email blasts and a radio partnership with local New York radio stations WBLS-FM and K-LOVE.

UP is a 24-hour television network that provides "fresh, contemporary and uplifting" family-friendly entertainment, including original movies, reality shows, series and music with positive messages. It recently announced that it will premiere 30 new original and premiere movies and four series for the second half of 2014 and 2015. ASPiRE meanwhile has debuted four original series that celebrate the achievements of African-Americans. It also offers a mix of movies, music, sports and lifestyle programming, talk shows, documentaries and sitcoms.

"We are pleased to announce the additions of UP and ASPiRE, two high quality, family-friendly networks that further enhance the diversity and value of our Optimum TV line-up," said Bradley Feldman, senior vice president of product management at Cablevision. "Additionally, as the only provider of ASPiRE within the Cablevision service area, our customers will have the benefit of being the first in their neighbourhoods with access to ASPiRE's unique and uplifting entertainment that focuses on celebrating the African-American culture."