Ecuador's pay-TV breaks one million subs barrier
Juan Fernandez Gonzalez
| 04 June 2014
Although it's a small market, Ecuador's pay-TV sector is the fastest growing one in Latin America. By increasing 10.2% during Q1 2014, the country now has over one million subscribers, meaning around 25% of the population has pay-TV.
According to figures published by Supertel, the country's telecom public regulator, DirecTV clearly tops the market with a 36% of share and 370,000 direct-to-home (DTH) customers. CNT TV with 13% and TV Cable with 8% of the market complete the top three.
The market is divided between DTH and cable networks, with satellite coming a few points ahead. In addition, 240,000 subscriptions are for pre-paid services.
Pay-TV penetration has gradually increased since ten years ago, when only 5.8% of Ecuadorians had a cable subscription. Penetration has rocketed, growing from 7% in 2009 to 10% in 2010, 11% in 2011, 16% in 2012 and 23% by the end of 2013.
The estimated number of users is over 3.5 million, mostly concentrated in the richest areas of the country. The penetration rate drops in the poorest areas, such as Cotopaxi, where only 6% of the 440,000 inhabitants are covered by pay-TV