Paramount Channel launches in Romania
June 4, 2014 10.16 Europe/London By Julian Clover
Paramount Channel HungaryParamount Channel is to make its debut in Romania. A fully localised version will made be available to basic pay-TV subscribers.
Positioned as a 24-hour TV film channel, the Viacom International Media Networks’ service is also extending its distribution in Hungary through a new deal with the region’s largest operator, RCS&RDS.
Paramount Channel draws on the library of Paramount Pictures, which is owned by VIMN’s parent company, Viacom Inc. In both markets the channel’s line-up is being expanded to offer contemporary classics from other American film studios and some of the best European movies from the last few decades.
David Lynn, Managing Director, VIMN UK, Australia and Central and Eastern Europe, commented: “We’re delighted to be extending the reach of Paramount Channel to our viewers in Romania and increasing our penetration in the Hungarian market so soon after the channel launched in February. This deal, with our long-standing affiliate partner RCS&RDS, is testament to the success of the brand.”
Paramount Channel Hungary launched in February 2014 on a number of platforms including Magyar Telekom, Tarr, PR-Telecom and Invitel. It is now available through almost all of the major operators in the country. The launch of the channel in this market has also elevated VIMN Hungary to the third largest broadcaster in the region, amongst the 18-49 demographic, according to Nielson Hungary.
Following the re-emergence of the Paramount Channel brand in Europe there have also been launches in Spain (2012) France (2013) and Russia (2014).