Fox International lands in Sweden with Com Hem

Editor | 05 June 2014

In a further part of its international expansion strategy, FOX International Channels (FIC) has revealed the upcoming launch of the FOX general entertainment channel in Sweden through Com Hem.

The leading cable supplier will offer 21st Century FOX's international multimedia business a potential reach of 1.8 million Swedish viewers for what will be the first FIC entertainment channel in the Swedish market. FIC now broadcasts FOX entertainment channels in 25 European markets, including Norway and Finland.

As well as proving content consistent with the FOX brand, the new channel will, like all such FOX products worldwide, be tailored to its local market and audience. FOX says that its Swedish offering will comply with the First on FOX strategy, meaning first-run premieres immediately after their US premiere. The Swedish channel's schedule will also include a variety of entertainment genres and content, including new FOX series, new global FIC productions already in the pipeline, acquisitions and non-scripted entertainment programmes, European productions and also acquisitions specifically selected for a Swedish audience and Swedish taste.

"Com Hem has the strongest channel line-up amongst Swedish TV suppliers today and we are constantly looking for new great content for our customers," commented COO Jon James. "We welcome FOX to the Com Hem family and are particularly excited to be the first operator in Sweden to bring this great new entertainment channel to all our customers and connected households."

"As we have proven in Norway and Finland already, Swedish viewers will be offered the very best of the FOX experience, which we see as a natural step in our growth here," added FIC's Nordic MD, Ase Ytreland. "We expect Sweden to become one of our most important markets so we are already hiring many new staff to be located [at the] new FOX offices in central Stockholm. We are here to build a great new entertainment channel for the Swedish viewers."