TV Everywhere usage explodes in the US

June 6, 2014 08.22 Europe/London By Robert Briel

ADI_Chart_TV_EveryWhere_Authenticated_video_growth _by_share_of_access_typeTV Everywhere viewing grew 246% in the US in past year, according to the Adobe Digital Index (ADI).

One of the key findings from Adobe’s US Digital Video Benchmark report for the first quarter of 2014 is that year-over-year growth for TV Everywhere (246%), outpacing online video start growth across all devices. The number of unique visitors per month for TV Everywhere is up 157% YoY and 49% quarter-over-quarter (QoQ) across all access points, according to ADI.

OTT devices such as new Xbox One and PS4 gaming consoles and OTT access points (Apple TV, Roku, Chromecast) are likely drivers of growth. These devices have seen the largest uptick in video starts (123%). ADI also reports a whopping 539% share growth of TV Everywhere authenticated video from gaming consoles and OTT. Smartphone video starts grew at 48%, but tablet viewing grew only 16%.

“More and more, the notion of having ‘a television’ is becoming an archaic concept,” said Tamara Gaffney, principal analyst with ADI.

“That thing hanging on your wall or standing in your corner is just a really big screen. Accessing content is no longer a matter of holding one controller. Between the new holiday gaming console gifts, new Apple TV and Roku add-ons, larger screen smartphones, and proliferation of tablets, online television viewing has never been more accessible.”