Laycock to head TLC UK

June 6, 2014 10.04 Europe/London By Julian Clover

Clare-LaycockDiscovery Networks UK & Ireland has named Clare Laycock as Head of Channel for TLC, its flagship entertainment channel brand.

It’s a return to Discovery for Laycock, who held various roles for 14 years from 1992 to 2006 including VP & Channel Director, Discovery Home & Health and Discovery Kids.

She joins from UKTV where she was General Manager and Channel Head of Really, Home and Good Food. During her tenure at UKTV, Clare successfully led the rebrand of Really, transforming the channel from a pay-TV lifestyle channel to a free to air entertainment brand.

Susanna Dinnage, EVP & MD, Discovery Networks UK & Ireland, said: “TLC exploded onto the UK TV landscape one year ago. It has had a strong start and is continuing to challenge the status quo amongst other entertainment brands. Clare’s appointment as head of TLC will help us to focus further on building TLC at the heart of the television landscape. Clare brings fantastic experience of building entertainment channel brands and has an impressive track record. We look forward to welcoming her to Discovery.”

TLC is currently the ninth most popular pay-TV channel amongst women.