New head for UPC Polska

June 6, 2014 16.52 Europe/London By Chris Dziadul

Liberty Global has announced the appointment of Ramiro Lafarga Brollo as the MD of UPC Polska, effective July 1.

Brollo, who is currently CEO of O2 Slovakia, part of the Telefonica group, will assume all day to day operating responsibilities of the operator, following the retirement of Simon Boyd in late 2013.

Brollo has had overall responsibility for the activities of O2 in the Slovakia since 2011. Before this role, he was active in numerous marketing & sales functions in Latin America.

Commenting on the appointment, Betzalel Kenigsztein, MD Central & Eastern Europe for Liberty Global, said: “With Ramiro we will have an experienced leader for UPC Poland, with a proven track record in the telecoms industry. His experience in the telecom and dynamic mobile market fits perfectly with our activities in Poland, which is our largest operation in Central & Eastern Europe. I am confident that Ramiro will lead UPC Poland into the next phase, exploring new opportunities and benefitting from Liberty Global’s economies of scale”.