Indian values to the fore in new Videocon d2h brand campaign
| 07 June 2014
The company claiming to be India’s fastest growing DTH service, Videocon d2h, has rolled out the Bollywood big guns as part of its latest ad campaign.
Parineeti Chopra will be the new face of the Videocon d2h brand, which will set out to focus on Indian values in a diverse bouquet of over 500 channels and services including 27 Asli HDTV channels and services and a host of regional channels.
Based on advanced technology such as the Unlimited Asli HD Recorder and the the new RF remote with earphones, the campaign highlights the solutions Videocon d2h will provide its customers, giving the option of recording, pausing live TV and rewind-forward.
“Indian values epitomise our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables," explained Videocon director Saurabh Dhoot.
“We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others without missing the action on TV.”