Thailand's TrueVisions secures World Cup coverage
Rebecca Hawkes
| 10 June 2014
Thai pay-TV operator TrueVisions will broadcast all 64 matches in this year's FIFA World Cup, after reaching a deal with broadcast rights holder RS PLC.

TrueVisions' 2.4 million subscribers will all be able to watch the RS-produced World Cup Channel, which will air all the matches, as well as highlights, re-runs and special features. It will also show 22 matches, including the opening and final games, free-to-air on Channels 7 and 8.

RS plans to generate THB650 million (US$20 million) from the Brazil World Cup 80% of this it hopes will come from advertising, with the remainder from sub-licensing contract, reports the Bangkok Post.

RS has already sold 300,000 World Cup set-top boxes and is confident of exceeding one million sales during the football tournament, its chief operating officer Pornpan Techrungchaikul told the newspaper.