Disney XD, MultiChoice fined for airing "horror" promo
| 10 June 2014
Disney XD has been fined ZAR5,000 (US$470) by the Broadcasting Complaints Commission of South Africa for showing what it termed a "horror" promo on MultiChoice's DStv satellite platform.
The promo, for the werewolf-based TV series Wolfblood, was shown in the morning without a '13' age restriction. It conjured "up memories of the well-known Dracula films," said the BCCSA.
"Our impression of the promo is that the broadcaster is busy promoting a horror movie. The film might be an innocent youth fantasy drama, but this is not the message that the promo conveys," the BCCSA tribunal said in its ruling.
"Parents and caregivers of younger children have a right to be warned about what is to be broadcast so that they can make the choice whether their children should be seeing that or not."
MultiChoice agreed it should have broadcast the promo with a 13 age restriction, and appropriate warnings, and said that in the future it will ensure other promos will be properly labelled.