ADB enable Cyta 3play

June 10, 2014 09.13 Europe/London By Julian Clover

Cyta 3playGreece’s Cyta Hellas new 3play, a triple-play solution that features IPTV, voice and broadband technology, the Geneva-based company has announced.

The service began operation in December 2013, but details have only just been released. It features Alcatel-Lucent’s IPTV platform running on ADB’s hybrid HD set-top boxes.

“The flexibility and affordability of ADB’s feature-packed solutions, is a major component of our comprehensive and differentiated 3play solution with voice, internet and TV packages starting from just €19 a month. Judging by the high level of interest to date, we have hit upon a winning formula,” said Christos Kolitsidas, head of products and services, Cyta Hellas.

“We have delivered digital TV solutions to Cyta in Cyprus for many years so we believe it is a mark of our success that Cyta has extended the partnership to encompass its new triple play operations on mainland Greece. With a strong surge in subscribers, it seems that Cyta Hellas has found a sweet spot in the Greek market for a cost-effective triple-play service,” said Peter Balchin, CEO at ADB.

Cyta Hellas uses ADB’s Epicentro-PMP suite of remote management applications to remotely manage the entire home network and fix any issues before the subscriber notices, reducing support costs.