Netflix debuts mobile app for Orange is the New Black
Michelle Clancy
| 10 June 2014
Netflix is turning to mobile to spur engagement with its hit original series, Orange is the New Black. The streaming giant has launched a dedicated, standalone app dubbed, cleverly, Orange is the New App, or OITNA.

The app, available for Android from the Google Play store, allows fans who may or may not be binging on the recently debuted season two, the opportunity to share photos, cards and memes around the show.

Photo-sharing is the main thrust of the app, and fans can share pics and clips across Instagram, WhatsApp, Facebook, Tumblr, Twitter, Pinterest and other social sites. It also includes the ability to customise pre-populated cards with one's own messages and photos.

The images are automatically tagged with #OITNB and the season two start date.