Cyta Hellas goes live with new IPTV triple-play solution
| 10 June 2014
Greek service provider Cyta Hellas has gone live with a new IPTV-led triple-play solution which it hopes will be a market winner based on service differentiation and reduced costs.

Featuring Alcatel-Lucent's IPTV platform running on ADB's hybrid HD set-top boxes, the new 3play is part of the Cytavision pay-TV service, which began operations in December 2013, bundled with fixed Internet and telephony services.

3play also uses ADB's Epicentro-PMP suite of remote management applications to manage remotely the operator's entire home network and fix any issues before the subscriber notices, thus, says the technology provider, reducing support costs. "Τhe flexibility and affordability of ADB's feature-packed solutions, is a major component of our comprehensive and differentiated 3play solution with voice, Internet and TV packages starting from just 19 Euros a month," explained Cyta Hellas head of products and services, Christos Kolitsidas. "Judging by the high level of interest to date, we have hit upon a winning formula."

To date ADB has supported Cyta digital TV solutions in Cyprus for a number of years and believes that it is a mark of its success that the operator has extended the partnership to encompass its new triple play operations on mainland Greece.