Exset seals Asian deals with One TV, Cable Media Group
| 11 June 2014
Netherlands-based Exset has announced contracts with Cambodia's One TV and Pakistan's Cable Media Group (CMG) to supply DMS technology to monetise the broadcasters' new value-added digital TV services.
One TV, the digital terrestrial TV (DTT) network owned by GS Group and Cambodia's Royal Group, has been operating since September 2012. Its 80 channels reach more than 70% of the country. Now, with DMS-ready set-top boxes from HDT (Hyundai), One TV will also provide a portal-based homepage offering information services covering sport and news, as well as promotional material from the broadcaster.
Pakistan's CMG is, meanwhile, rolling out digital cable services to its three million analogue customers using E-TEK set-top boxes. Exset's DMS technology has been selected to monetise the Karachi-based operator's digital services, which will also be available in Lahore, Islamabad, Rawalpindi, Peshawar and Multan, with network expansion set to follow in 40 cities.
The operator, which carries around 100 channels, will use DMS for a range of value added services, including local advertising, information services, on-screen magazine pages and, further down the line, teleshopping.
"Using DMS as part of the launch makes sense to us as it allows us to obtain new revenue streams through advertising and other value added services. This means our ARPU will be higher that it would otherwise have been," said Numan N Ahmed of CMG.
"We realise that Pakistani customers have raised expectations as they are now exposed to international lifestyles and standards: they have been looking forward to a technological change that enhances their TV experience. Exset and CMG are committed to the Pakistan market and are working together to bring about this much-needed change."