StarTimes cuts digital TV decoder costs in Kenya
Rebecca Hawkes | 11 June 2014
StarTimes Kenya has slashed the cost of its set-top boxes to increase its share of the African country's digital television market.
The Chinese television operator has reduced the cost of its pay-TV digital decoder in Kenya to KES1,999 (US$22.8) from KES2,999 ($34) while its free-to-air box now retails at KES4,499 ($51.3) down from KES 4,999 ($57). StarTimes is also adding five premium international channels to its bouquet for free-to-air subscribers.
In April, StarTimes announced its digital TV service would reach 80% of the Kenyan population by the end of 2014. Its expansion plans take in Machakos, Migori, Trans-Nzoia, Laikipia and Muranga counties, raising the number with StarTimes access to over 20 Kenyan counties.
The company has earmarked an investment of over $75 million to achieve 100% network coverage in the country.