Entel starts commercialising DTH
Juan Fernandez Gonzalez
| 11 June 2014
It was two months later than initially announced, but Bolivia's public telco Entel is now commercialising its direct-to-home (DTH) platform.
The service covers the whole country and includes premium packages and a pre-paid offer. The basic plan will cost $0.15 until the end of June, a launch offer anticipating the competitive pricing of Entel compared to other pay-TV options in the country.
According to the country's media La Razón and Jornada, the basic package will cost around $8 plus an aerial and an SD set-top box (STB) at a price of $40. The other three plans include an HD STB for $55 and then $18 for 74 channels, $25 for 92 and $27 for the widest option of 102 channels.
In spite of its recent launch, Entel also wants to draw customers via the World Cup and has announced it will broadcast the semi-finals and the final through the new service, as Cotel owns the FIFA broadcasting rights in Bolivia.
Entel is launching the platform through the Túpac Katari satellite, of which it owns 50% of capacity. The satellite was on trial until 16 March and Entel's service was originally scheduled to launch on 1 April.
The DTH platform is part of Entel's growth plans, which have driven a $300 million investment this year. The national telco aims to compete in the growing pay-TV market against other companies focusing on Bolivia, such as Tigo Millicom.