ITV Player rocks up on Roku streaming platform
| 11 June 2014
In a key expansion of its streaming product in a very competitive market, ITV has announced that its media player will now be offered on the Roku streaming platform.
The ITV Player provides customers with access to the last 30 days of ITV's catch-up content across ITV, ITV2, ITV3, ITV4 and CITV. It can now be found in the UK Roku Channel Store on all current-generation Roku players, including the HDMI version of the recently launched Roku Streaming Stick.
Commenting on the launch, Martin Goswami, director of pay & distribution at ITV, said: "A key part of our strategy is to make our content accessible on multiple platforms and we are delighted to be working with Roku to bring our programmes to their devices."
Ed Lee, vice president of content acquisition at Roku, added: "ITV Player is one of the most recognised sources of programming in the UK and we're delighted to bring its premier library of popular shows to Roku customers in the UK. Our focus is always on offering the best streaming entertainment and ITV is a great addition for TV lovers."