German OTT: The Sky perspective
June 11, 2014 15.53 Europe/London By Chris Dziadul, Connected TV World Summit 2014, London
Although OTT market is now very crowded in Germany, its estimated value is only around €55 million, according to Alice Mascia, VP strategy, Sky Deutschland.
Speaking in a presentation entitled Using online SVOD to grow the pay-TV market, she charted the company’s four-year journey with TV everywhere, from the first iPad app or live sports in June 2010 to series straight after US premiere via technical and user experience innovations.
Mascia said that landmarks in the journey included Sky Atlantic, which was launched on all platforms in May 2012, to the launch of Bundesliga on 3/4G in July 2013.
She also said that Sky Go is now the best OTT service in Germany and Austria. Its annualised churn rate in Q1 this year was only 10.9% and the quarterly one 8.8%.
Mascia also spoke about Snap by Sky, which is the first OTT product made available for non-subscribers.
It is offered for €4.90 as an add-on for pay-TV enthusiasts and is the cheapest OTT product in the German and Austrian markets. The main (core) product is available for €9.90.