Wuaki.tv takes TV App Engine to spread OTT across smart TVs
| 12 June 2014
As part of its strategy to expand across TV platforms, and avoid platform fragmentation, online video provider Wuaki.tv is to use TV App Agency's TV App Engine to deploy across all major smart TVs.
Wuaki.tv believes that as competition in streaming services heats up it is essential to ensure its service reach a wide a range of supported devices so that content — including productions from major Hollywood studios Warner Bros, Disney, Sony Pictures Entertainment and Twentieth Century Fox Home Entertainment, the BBC and ITV — can be seen on as many devices as possible.
The new deal means that the free streaming online TV service owned by Japanese ecommerce giant Rakuten can launch on all the latest generation of smart TV platforms such as Samsung, LG and Panasonic. TV App Agency has also developed Wuaki.tv apps for Sony Bravia, Orange, Sony PlayStation 3 and more recently Sony PlayStation 4.
Commenting on the move, TV App Agency co-founders Bruno Pereira and Andy Eardley said: "We are really excited that Wuaki.tv has chosen to use the TV App Engine. Our original vision was to solve the issue of smart TV fragmentation, we have been using the technology ourselves for the past three years and have developed over 450 apps so far. To now have Wuaki.tv choosing to use the TV App Engine is a fantastic validation of our technology".