Atresmedia creates a second screen app for radio
Juan Fernandez Gonzalez
| 12 June 2014
When it comes to Brazil's World Cup, it seems that anything is possible: Spain's Atresmedia, which has no broadcasting rights for the event, has just announced that it's launching a second-screen app for radio to cover the competition.
The group's digital division has launched the platform #MundialOndaCero, through which users can get live info, exclusive content and social media access.
Like a second-screen app for a TV channel, #MundialOndaCero will show live content generated in Atresmedia's radio station, with audio highlights and all the interviews being available. The video content will also be available, although no live audiovisual coverage will be carried, as the World Cup rights belong to Mediaset (TeleCinco and Cuatro).
The app is free available for iOS and Android devices and will bring minute-by-minute data from all the matches, results, statistics and related news. Through this software, users will be also able to interact with the radio programmes broadcasting the matches.
Atresmedia has also launched a new website to centralise all the video content produced by the group. Paying special attention to Spain's national team La Roja, the correspondents' information and the highlights produced for the news programmes will be gathered onto the site.