TVPlayer OTT service turns on push notifications
| 12 June 2014
With only hours before the first ball in Brazil 2014 is kicked, TVPlayer has enhanced its over the top (OTT) online video service so that viewers can receive push-notifications of events such as the World Cup.
Owned and operated by live streaming services provider Simplestream, the mobile and tablet based TVPlayer currently streams around 40 channels including content from the BBC, ITV, Channel 4, FIVE, Box Television, Sony, Viacom and Discovery. More channels will be added to TVPlayer through 2014.The company also operates the VuTV subscription streaming service which offer channels such as MTV, Comedy Central, Nickelodeon, Cartoon Network, History, Lifetime, H2 and CNN to compatible Freeview HD televisions and set-top-boxes. VuTV is also available on the Freeview DTT service in the UK.
The new TVPlayer push notifications are designed to help keep viewers up-to-date on all of the summer highlights, which includes the World Cup, Wimbledon, Royal Ascot, Silverstone, the Commonwealth games and the Tour de France. The company adds that the enhanced branding and sponsorship capabilities mean that brands will have additional opportunities to be promoted within the app around popular content. Indeed the company adds that already multiplatform commercial partnerships have been secured and that it will have a number of advertising and sponsorship opportunities available throughout the year.
"2014 will see a rise in consumers watching the biggest football event of the year live across multiple devices," commented TVPlayer Marketing Manager Marie Ellis. "With the games broadcast throughout the day as well as in the early hours in the morning, TVPlayer offers football fans the chance to watch live matches [wherever] they are."