FOX promotes key exec
June 12, 2014 15.33 Europe/London By Chris Dziadul
FOX International Channels (FIC) has appointed Christian Brent as SVP of Global Research & Audience Strategy.
In what is a newly created role, he will head up all audience research for FIC across the company’s three key regions, namely Europe & Africa, Latin America, and Asia Pacific.
Brent’s remit will include TV ratings, digital analytics and agency projects, and he will work with commercial and editorial teams across the FIC region.
Brent joined FIC in 2013 as VP audience research & strategy for Europe and Africa. In his new role, he will continue to be based in London and will report to Diego Londono, COO for FIC Europe & Africa.
Commenting on the appointment, Hernan Lopez, CEO of FIC, said: “Christian’s extensive experience and vision has already achieved great results in audience research throughout Europe and Africa, but this new role will extend that success to our worldwide markets. “His proven record and dedication will raise FIC’s audience research capabilities to a new level, at a time when television content is on the verge of an exciting future with the development of new formats and the different ways in which audiences are consuming content.”
Brent said: “I am thrilled to have been given this opportunity. With FOX, National Geographic and Star-branded channels in so many countries around the world, it’ll be truly fascinating. The way audiences are finding and watching television content is going through a period of real change, so it’s an exciting and challenging time to be taking on this new role.”