Tata Sky launches Everywhere TV PC app in time for World Cup
| 13 June 2014
Indian direct-to-home (DTH) operator Tata Sky has launched its Everywhere TV application on desktop and laptop PCs, following its introduction for smart phones and tablets in 2013.
Tata Sky subscribers will also be able to follow all the footballing action from Brazil with Sony Six featuring as part of its Everywhere TV service. The live and exclusive coverage of the FIFA World Cup 2014 on Sony Six will be available for PCs and mobile devices at no additional cost to existing subscribers.
"The success of Everywhere TV on phones and tablets encouraged us to now take the service to PCs and laptops. The service launch has been timed just before the football World Cup, to ensure that home laptop doubles up as the second TV at home, thus allowing youngsters to watch late night football matches on their laptops and headphones, without disturbing their entire family," said Vikram Mehra, chief commercial officer, Tata Sky.
"Our association with Sony Six and The OneAlliance has given us the opportunity to bring a global event live for our subscribers, wherever they choose."
Tata Sky's Everywhere TV series provides live streaming of popular TV shows, catch-up services, and video-on-demand. So far the app has achieved 1.2 million downloads, says the satellite TV operator.