StarHub commences production of PBS content
Rebecca Hawkes
| 13 June 2014
Singapore pay-TV operator StarHub is starting production on its pioneer batch of ten public service broadcast (PBS) proposals, expected to air from January 2015.

Finding a home on StarHub channels E City and SuperSports Arena, viewers can expect entertainment and infotainment, children's TV and variety shows as part of the content funded by the Media Development Authority's (MDA) Public Service Broadcast Contestable Funds Scheme (PCFS).

A StarHub panel selected the ten from a total of 182 proposals from production houses, all containing creative storylines, as well as promoting social values, the Singaporean identity, culture and heritage, and enhancing racial and religious harmony.

"Through this commissioning exercise, we have seen many proposals celebrating national pride and leveraging on the Singaporean way of life to weave the local culture into the concepts. This helps to make the content more relatable to the local audience," said Lee Soo Hui, head of Media Business Unit, StarHub.

Dorothy Lai, director (Public Service Broadcast), Media Development Authority, added: "The partnership with StarHub allows us to offer to Singaporeans an additional platform to enjoy PSB programmes. The selected proposals show a lot of promise and it is heartening to see more fresh and innovative programme concepts coming from Singapore's production houses.

"MDA will continue to work with more platform partners to bring high quality and engaging content to local audiences."