Brazil's Globosat test-drives World Cup in 4K
Michelle Clancy
| 13 June 2014
Brazil's Globosat is enabling a live UltraHD satellite broadcast feed of the 2014 World Cup in collaboration with Broadcom and Elemental.

The special live broadcast of the final three matches of the World Cup is being made available to selected subscribers and pay-TV operators in Brazil, to test the demand for 4KTV.

The broadcast is the first to deliver UltraHD display resolution speeds of 60 frames per second, which provides twice the speeds of current displays, the company said. It also includes a 10-bit Rec 2020 colour standard.

"Globosat leads the Brazilian pay-TV segment with high quality programming, including live action sporting events, and we are excited to deliver a live UltraHD broadcast of the World Cup games," said Roberto Primo, CTO of Globosat. "Broadcasting the World Cup in 4K resolution is an important part of our effort to contribute to the evolution of the TV viewing experience in Brazil. Partnering with pay-TV operators that share this goal also allows us to deliver UltraHD to an even wider viewer audience in the future."

Added Keith Wymbs, CMO for Elemental Technologies: "We are proud to support Globosat and to work with Broadcom in supporting the World Cup with a whole new level of sports fan experiences, thanks to this historic 4K HEVC satellite transmission. Globosat is setting the pace with 4K and its innovative OTT and TV everywhere services. The reliability and video quality available with Elemental video processing and Broadcom decoding will be there every step of the way."