DirecTV takes World Cup to social networks
Juan Fernandez Gonzalez
| 13 June 2014
DirecTV intends to take World Cup coverage to every possible platform, paying special attention to social networks.
Two community managers will exclusively follow the World Cup's social activity and be in charge of what the network has called coverage 2.0. The TV broadcasts will be integrated into social content, including pre and post-match information, live coverage and highlights as well as DirecTV's original programming.
The network expects most activity to be carried out through its own app, DirecTV Copa Mundial de la FIFA, which has been available for iOS and Android since the beginning of June. In addition to making matches available on-demand and through live streaming, the app is designed to improve interaction via Twitter, Facebook and Google+.
DirecTV's World Cup also has a home on Twitter, with the hashtag #DIRECTVCopaMundial, giving fans the opportunity to comment, analyse and discuss matches with the channel's experts.