Cleveland Browns launch OTT app for exclusive video content
| 16 June 2014
The Browns DeskSite, an over-the-top (OTT) video product that delivers hours of exclusive Cleveland Browns content to fans, has officially launched.
The Browns DeskSite serves as a personalised video recorder and content library for Browns HD video, using a specialised Big Screen app that offers new technology specifically designed for laptops, desktops and tablets, instead of smartphones, to support fans' growing consumption of online video.
"The Browns DeskSite represents a well-balanced combination of great new technology and 'must-see' video," said Richard Gillam, CEO of DeskSite. "If you care about the Browns, this product is for you."
The app automatically downloads and stores videos directly to users' devices, allowing fans to view content without having to be connected to the Internet. Playback is instantaneous, with none of the buffering, freezing or dropping associated with streaming video. Options include audiovisual alerts, dramatically reducing the delay between a video's initial release and fan access.
The Browns DeskSite also operates as a central hub for aggregated access to all Browns digital content, including ClevelandBrowns.com, Facebook and Twitter.
Video programming includes Browns Daily segments, interviews with players and coaches, post-game recaps, breaking news, in-depth scouting combine and draft coverage, game highlights and more.