MTG's Russian film channel now available in Israel
Rebecca Hawkes
| 18 June 2014
Israeli pay-TV operator yes has launched MTG's Russian language movie channel TV1000 Russian Kino on its TV everywhere service yesGo.

Films from the channel will also be available on the operator's video-on-demand (VOD) service, catering to the estimated one million Russian speakers in Israel.

"TV1000 Russian Kino is the most popular Russian language movie channel in the world and features the latest and best movies the country has to offer, so we are thrilled that our expansion of the reach of this channel continues," said Irina Gofman, MTG executive vice president and CEO of the Group's Russian, CIS and pay-TV emerging markets operations.

Ron Eilon, CEO, yes, added: "The Russian-speaking audience constitutes a large and important part of yes's subscriber base. The launch of a new and contemporary channel, specialising in the best Russian language movies, proves that yes is consistently investing in, and improving, its offering to the Russian-speaking audience."

The pay-TV operator reaches about 600,000 homes, or about 40% of Israel's pay-TV households.

This is the second new market for Sweden's MTG in 2014, having launched in Turkey in January. The entertainment group now claims to have just below 100 million subscribers worldwide.