SyncScreen, Civolution power CBBC games app
Joseph O'Halloran
| 19 June 2014
BBC children's channel CBBC has tapped two-screen technology provider SyncScreen and monetisation firm Civolution to launch its first ever play-along quiz app for Gory Games.

The iOS and Android tablet and smartphone app is designed to let viewers take on studio contestants, test their knowledge of facts and win virtual prizes whilst watching the show live or on-demand on the BBC iPlayer.

The app design and user experience was produced by SyncScreen and is the second SyncNow ACR-enabled play-along app for a CBBC show that is powered by the SyncScreen Framework API. The first app powered by the SyncScreen Framework, also using Civolution's SyncNow ACR technology, was for the CBBC series Ludus and involved synchronising more traditional app mini-games to the studio game show. The attendant play-along app was designed by Cube Interactive using the SyncScreen API and was launched in January 2014.

"We wanted to create the optimal play-along experience for Gory Games using all our editorial know-how and design insight to produce a fun, immersive and sympathetic two-screen TV experience for children," commented Marc Goodchild, creative director of SyncScreen. "We feel that we have achieved that. Crucially, from a creative and production process perspective, our SyncScreen Framework made the synchronisation functions easy to implement and we have used Civolution's SyncNow watermarking solution as the underlying enabling tech for frame-accurate cue detection to maximum effect."

"We are delighted to be working with SyncScreen to deliver this great synchronised app. We are confident that such projects will help create stronger relationships with younger audiences, who as 'digital natives' will naturally want to play along with a well-designed app that's fun and easy to follow," added Civolution CMO Andy Nobbs. "Synchronisation between multiple screens is becoming increasingly prevalent in mainstream TV programming. The launch of the Gory Games app is further proof that a well designed and produced two-screen experience can unlock deeper viewer engagement models."