SyncScreen has partnered with Civolution to deploy its Automatic Content Recognition (ACR) technology, SyncNow for the first ever play-along quiz app for CBBC’s Gory Games.

Designed to be used with the Horrible Histories spin-off quiz show Gory Games, the app for iOS and Android tablets and smartphones lets children take on the studio contestants, test their knowledge of gruesome facts and win virtual prizes whilst watching the show live, or on-demand on BBC iPlayer.

The app design and user experience was produced by SyncScreen and is the second SyncNow ACR enabled play-along app for a CBBC show that is powered by the SyncScreen Framework API. However, the Gory Games app is the first fully produced by the SyncScreen creative team.

“We wanted to create the optimal playalong experience for Gory Games, using all our editorial know-how and design insight to produce a fun, immersive and sympathetic two-screen TV experience for children ” said Marc Goodchild, creative director of SyncScreen.

“We feel that we have achieved that. Crucially, from a creative and production process perspective, our SyncScreen Framework made the synchronisation functions easy to implement and we have used Civolution’s SyncNow watermarking solution as the underlying enabling tech for frame-accurate cue detection to maximum effect”.

“We are delighted to be working with SyncScreen to deliver this great synchronized app. We are confident that such projects will help create stronger relationships with younger audiences, who as ‘digital natives’ will naturally want to play along with a well-designed app that’s fun and easy to follow.” said Andy Nobbs, CMO, Civolution.

“Synchronization between multiple screens is becoming increasingly prevalent in mainstream TV programming. The launch of the Gory Games app is further proof that a well designed and produced two-screen experience can unlock deeper viewer engagement models.”