Argentineans are cutting the cord
Juan Fernandez Gonzalez
| 19 June 2014
Cord-cutting seems to be extending throughout the pay-TV market worldwide, and Argentina is no exception with 650,000 users watching TV through the Internet, according to the latest report from consultancy firm Carrier y Asociados.
According to the report, Argentinean cord-cutters are watching online versions of free-to-air (FTA) channels and paying for over-the-top (OTT) streaming services such as Netflix, Onvideo and Arnet Play. The report also finds an even higher demand for video services through Internet platforms such as Pop Corn Time or Cuevana.
Streaming services are the most popular among the cord-cutters in Argentina, being used in 67% of those homes which have broadband and no pay-TV. 55% of homes also watch TV through the FTA channels' sites, 37% download content and 19% pay for an OTT platform. And, says the report, the trend is more noticeable the younger the family is.
For the consultancy agency, the figures send a clear message to pay-TV operators: business is changing and Internet services are going to be essential.
The publication of these findings coincides with Argentina's recent announcement forbidding the telcos to offer broadcasting services. Following the request of the Argentinean association of cable operators, ATVC, Cablevisión, Multicanal and Telecentro, the country's Supreme Court has ruled that the telcos can't offer VOD or OTT services through their data and fibre networks