Sky TV NZ to launch SVOD service by year end
| 20 June 2014
New Zealand's Sky TV will launch an over-the-top (OTT) subscription video-on-demand (SVOD) service by the end of 2014 to challenge Telecom, Quickflix and Ezyflix.
The move may see the service come to fruition before US-based Netflix reportedly enters the New Zealand market in 2015.
The new Internet-delivered service from Sky TV will reportedly be offered free to existing subscribers, while new users could also sign up for paid content. It will initially be available for PCs and iOS platforms, with Android and smart TV applications following launch.
The service will be priced between $US10 and $US20 a month, based on prices charged by overseas operators, chief executive John Fellet told The Australian.
Over 857,000 subscribers received Sky TV at the end of December 2013, representing about 51% market penetration of New Zealand's 1.68 million households.