Twitter to acquire SnappyTV
| 20 June 2014
Social media giant Twitter has agreed to acquire SnappyTV, which makes a platform for brands and media partners to live clip, edit and distribute video clips on Twitter, both organically and via Twitter Amplify.
"Together, we've worked with the biggest content partners in the world to inject the best video content into Twitter's real-time conversation, straight from the TV to your mobile device," Twitter noted. "Twitter users have watched goals, slam-dunks, amazing shots and touchdowns – as well as red-carpet moments, award show performances, news clips and funny moments – right from a Tweet in their timeline."
Twitter said that it will retain SnappyTV's ability to post videos to other platforms as well.
"When we created SnappyTV four years ago, we believed in the importance of mobile, as a way for people to share important moments, and in the value of social, so that people could experience those moments together," SnappyTV said. "With Twitter we will continue our commitment to maintaining an open platform for social broadcasting of live events, across a variety of digital platforms. Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organisers throughout the world. We will be able to further our goal of empowering people to share the world's best moments."