Rising Star to shine in China, Thailand and Singapore
| 21 June 2014
Three Asian broadcasters— MediaCorp, Sohu Video and Bangkok Entertainment Company—have acquired Keshet International's Rising Star US for local audiences.
Keshet claims that Rising Star no less than "completely reinvents" the traditional singing competition giving for the first time ever the audience the final say in real-time. The show follows a group of aspiring singers as they perform live. During the performances, viewers vote in real time via an app to determine if the singer will advance in the competition. If the voting reaches a certain threshold, the performer moves on. In addition, the performer can see how the voting is going throughout the performance, so the feedback is immediate.
MediaCorp has acquired the ten-episode series of the popular series withe real time voting for acts for its Channel 5 free to air channel in Singapore, Bangkok Entertainment Company acquired the show for one of its suite of DTT channels and the Sohu.com subsidiary Sohu Video has acquired video on demand (VOD) rights for China.
To date Keshet International has closed deals for Rising Star in more than 25 territories since its launch at MIPCOM 2013, and claims that it is the fastest-selling talent format on record. The producer added that the previously launched Brazilian and Portuguese versions of the format are showing consistently strong ratings with the real-time voting app downloaded more than 2.9 million times in Brazil. This would represent more than 8% of the country's entire smart phone user base. In Portugal, Keshet calculates that Rising Star has been the leading show in primetime for six out of seven episodes broadcast to date.