Twitter has announced it will acquire clip-sharing service SnappyTV.
SnappyTV’s platform for live clipping, editing, and distribution is already widely used by brands and media partners to share video clips on Twitter, and now Twitter is looking to more closely working together with the start-up.
“Together, we’ve worked with the biggest content partners in the world to inject the best video content into Twitter’s real-time conversation, straight from the TV to your mobile device,” says the Twitter blog, “Twitter users have watched goals, slam-dunks, amazing shots, and touchdowns –– as well as red-carpet moments, award show performances, news clips and funny moments –– right from a Tweet in their timeline.
“Over the years, we’ve developed a close partnership with Twitter,” according to the SnappyTV blog, “We’ve worked together to make it easy for publishers to bring video clips to Twitter, both organically and with sponsors via Twitter Amplify, and we’ve also built Twitter data directly into our editing platform. Through this partnership, people have been able to turn to Twitter to view highlights from major events from world championships to TV and awards shows to Presidential elections, just to name a few.”
Twitter said SnappyTV will remain an open platform, which will continue to make uploads to other platforms including Facebook and YouTube possible.