Second-screen shipments lose momentum
| 23 June 2014
After huge increases in shipments, tablets are now an established part of the TV viewing ecosystem, but this growth came to a halt in the first quarter of 2014 according to a study from ABI Research.
In its Media Tablets and eReaders Market Data report, the analyst said there was an overall 30% year-on-year unit decline, though it stressed that this fall will be made up by the end of the year as branded OEM shipments will exceed the 200 million mark.
ABI predicts that China and India combined will represent more than a third of 2014 shipments in the region, with tablets made in China for the domestic market growing. The data also shows that 2014 will likely mark a watershed for the tablet market with active Android devices surpassing iOS for the first time. Yet despite this shift, Apple's iPad is expected to remain the leading OEM brand in 2014 with Samsung continuing to close the gap in second place, and the duo could represent upwards of 70% of the world's branded tablet shipments by year-end.
"Tablet hardware sales from branded OEMs are likely to top $85 billion this year," said senior practice director Jeff Orr. "We have yet to reach the top of the tablet market and with many world regions just now starting to adopt, the best is yet to come. Looking back over the past three years of the tablet boom, the leading vendor order has remained largely unchanged ... Lenovo is the most obvious standout as it has executed tablet strategy well both in China and abroad."