Spanish prefer traditional TV to VOD
Juan Fernandez Gonzalez
| 23 June 2014
The pay-TV market has never been particulary strong in Spain and the latest figures show that while 21.2% of Spanish homes subscribed to a pay-TV platform in 2013, only 1.5% paid for a video-on-demand (VOD) service, down from 10% in 2011.
According to the Spanish competition regulator, Comisión Nacional de los Mercados y la Competencia (CNMC), less than a quarter of the Spanish population were paying for cable, IPTV or satellite TV services in 2013. The highest penetration rates were registered in those cities with over 200,000 inhabitants, where the infrastructure, especially with regard to fibre, is better.
However, on-demand is proving more popular via the Internet, with almost 70% saying they don't have pay-TV because they download content or stream from the Internet, although this figure includes many pirate platforms. Nearly 80% said the country's free-to-air offer is enough and 34% think that pay-TV is too expensive, and these were given as the main reasons not to have a pay-TV platform at home.
Regarding other communication fields, the report points to a 69.6% Internet penetration in 2013, 4% more than in 2012 and almost 50% higher than in 2008. Most users connect to the Internet through ADSL, with 17.7% using fibre and 16.6% mobile networks.