Accedo claims Australia's first HbbTV catch-up TV app
| 23 June 2014
TV application solutions Accedo has revealed the launch for Special Broadcasting Service (SBS) in Australia of a catch-up TV application running on HbbTV-enabled devices.
With the introduction of SBS ON DEMAND, available to the public in beta, Accedo says that the broadcaster has become the first local free-to-air broadcaster to launch such a service. The application enables viewers to gain access to SBS TV shows and movies using an HbbTV-enabled connected TV, by clicking the 'red button' that appears while watching SBS's free-to-air channels.
"Today's launch of the SBS ON DEMAND application for HbbTV-enabled TVs is yet another example of SBS continuing to lead the way in offering viewers access to their favourite shows across the very latest devices and technology," claimed chief digital officer Marshall Heald. "We're releasing the app in beta to elicit feedback from audiences to help us make further enhancements and improvements to the product during the 2014 FIFA World Cup and ahead of the Tour de France next month. Early-adopters of this new technology will be able to provide us with valuable feedback to maximise the SBS ON DEMAND experience".
Accedo had previously helped SBS launch an on-demand service across several connected device platforms – including Samsung, LG, Sony, TCL, Panasonic and Hisense smart TV devices – as well as on Android smartphone and tablet devices, and most recently on Sony PlayStation 4.