UKTV boosts on-demand offering
| 23 June 2014
In its first non-linear offering, featuring advance previews of original commissions and acquisitions, UKTV has made its first direct-to-viewer digital launch.
The new UKTV Play will soft launch on iOS this summer followed by PC and YouView by the end of the year. Content will be compiled in what UKTV describes as "familiar and intuitive" collections, such as by topic and real-life events, as well as featuring 'staff picks', box sets and advance previews of new programmes. Functionality will include swipe channel selection, stop-and-resume viewing, predictive search, alphabetical browser and parental controls.
UKTV claims to reach over 42 million viewers per month curating commissions, acquisitions and BBC and Channel 4 content in core brands comprising Watch, Dave, Gold, Alibi, Eden, Yesterday, Drama, Really, Home and Good Food. This is said to include the UK's most-watched non-PSB channel, the most watched channel in the factual genre and the most watched channels in the lifestyle genre. Launch shows on UKTV will include Storage Hunters, Crackanory, Alan Davies: As Yet Untitled, Dara O Briain: School of Hard Sums, Inquisition, Raiders of the Lost Art, Crime Stories, Rescue Code One, Most Haunted and Ghost Adventures, along with a selection of BBC programmes.
"UKTV Play will be as easy as switching on your TV," commented UKTV CEO Darren Childs. "We will curate content by topics and events, so UKTV Play will take away the difficulty that some viewers find with video on demand: choosing what it is they want to watch."
Added director of commercial & business development Dan Fahy: "We've launched UKTV Play because data shows our viewers will find more programming and engage with our channels more regularly if they have a single destination for on-demand viewing. UKTV Play has been created specifically to cater for our viewers' needs. It is an exciting new destination where they can find and watch programming from our different channels in a very easy and convenient way."