Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) have started to manage the local advertising sales operations for Eurosport in Romania.

Its in-house advertising sales team is now managing spot sales for the channel, as well as the sponsorship packages for Barclays Premiere League.

Commenting on the development, Dorota Zurkowska-Bytner, VP of advertising sales development for Discovery Networks CEEMEA, said: “Eurosport is a top sports channel, providing advertisers with the perfect means to reach the upmarket male target, which perfectly complements Discovery’s existing audience profile. The combination of much-loved and top performing brands; broad channel portfolio that reaches every audience and the expertise of our Romanian ad sales team makes the addition of Eurosport to our commercial portfolio the perfect hat-trick for advertisers and a great way for us to expand our advertising business in Romania.”

The Discovery Networks’ sales team in Romania has been managing spot sales and non-standard advertising projects on Discovery Channel, TLC and Animal Planet for more than six years.

Eurosport holds the Romanian rights to the Barclays Premier League until 2016.