Binge-viewing is nearly ubiquitous
Binge-viewing is officially mainstream: 91% of survey respondents in a study from TiVo Research and Analytics said that binge-viewing is common viewing behaviour.
In fact, 40% of respondents had binged within a week and 69% had binged within a month of the survey.
Respondents cite the desire to "catch up" on TV and "only having learned about the show after many episodes had already aired" as their top drivers for binging. About 29% of respondents deliberately put off watching an entire season of a show until they could watch the whole season at once, a trend TiVo Research expects will only grow.
"When television seasons began in the fall and ended in May and the menu of great TV programmes was shorter, viewers could use summer reruns to catch up on missed episodes of their favourite shows," said TiVo chief research officer Jonathan Steuer. "Today, though, the menu of available television fare has expanded to include thousands of channels, original programming from broadcast, cable and over-the-top sources and year-round premieres. It is now literally impossible for viewers to see all the shows they enjoy when they are first broadcast, and there's no 'summer break' when viewers can catch up. But thanks to the control over cable, broadcast and OTT content afforded by TiVo, and to the proliferation of streaming services like Netflix, binge-viewing has rapidly become common practice."
Beyond binge-viewing three or more episodes of a series in a day, TiVo Research's survey also investigated another binging habit: watching an entire season (or more) of a specific programme over multiple days. Three-quarters of survey respondents reported participating in this type of 'super-binge' activity, with 14% having done so in the prior week and 23% having done so between a week and a month prior to taking the survey.