Globosat has added Envivio as one of its partners to broadcast live the quarter, semi-final and final 2014 World Cup games in UltraHD 4K resolution in Brazil.
As UltraHD resolution offers significant value to operators looking to deliver premium video services, such as high-profile sports events, in the best possible quality, the new deployment is designed to test the waters.
"4K TV delivers four times the resolution of traditional HD video," said Globosat's CTO Roberto Primo. "Global sporting events like the 2014 World Cup finals are the ideal stage to showcase the promise of 4K TV to consumers. We are excited to partner with Envivio to power the transmission of this mega event."
Envivio will broadcast the games in 60 frames per second (4Kp60). The soccer coup follows Envivio's successful live 4K broadcast of the 2014 French Open tennis tournament in May.
"First tennis, then soccer, whatever the sport, Envivio's leading technology and experience in powering world-watching live action events makes us the number one choice for content owners and service providers alike," said Envivio CTO Jean- Pierre Henot. "We're happy to support Globosat with this special UltraHD broadcast of the final World Cup games."
Globosat will use the Envivio Muse UltraHD live and file-based video encoding/transcoding solution that can encode up to 4K video resolution, offers a larger colour range with the new BT 2020 standard and can be encoded in eight or ten bits.