Samsung launches MBC VOD app for Middle East smart TVs
Rebecca Hawkes | 30 June 2014
MBC's Shahid video-on-demand (VOD) service is now available for new Samsung Smart TVs across the Middle East and North Africa (MENA).

MBC's VOD service registered 284 million views in 2013 alone. With this move, the Shahid app will allow viewers to catch up on their favourite MBC shows on Samsung's Internet connected TV sets. Both standard definition (SD) and high definition (HD) picture quality will be supported by the app, so viewers can choose the definition most suited to their broadband network and speed.

"Since 2007, Shahid has made the best Arabic content available on VOD. Recent upgrades to the service have also made it easier to search and faster to watch. We're now ensuring that this popular service is accessible across different devices. So we're delighted to announce this partnership with a leading company like Samsung," said Sam Barnett, CEO, MBC Group.

Choong Ro Lee, president, Samsung Middle East and North Africa, added: "The television experience is rapidly evolving for viewers across the MENA region. We at Samsung are dedicated to create new and innovative ways to deliver best viewing experience, and with our partnership with MBC Group we will continue offering viewers the content they want, when they want in a new MENA consumer lifestyle."