Bonnier is back in full control of the Nordic pay-TV provider C More. It’s acquired the 35% in the company owned by Telenor.

“By taking over as sole owner, we are now creating full freedom of action for our work of identifying the best possible structure and direction for C More going forward, and for coming up with an optimal way of exploiting and developing C More’s very strong rights portfolio to best effect. That will be the task for our new CEO, Manfred Aronsson,” says Casten Almqvist, Chairman, C More, and Head of Business Area Broadcasting at Bonnier.

The Swedish media giant also runs the TV4 commercial channel.

Manfred Aronsson, who previously served as CEO at MTG Sweden and Kanal 5, was appointed as C More’s new CEO last week. He will start work on August 18, succeeding Johan Kleberg, who will become the new CEO at Adlibrisgruppen.

The suite of pay-TV channels has been variously branded as Canal+ and C More, while the network traces its roots back to the FilmNet moniker of the early 1990s.

Bonnier acquired C More via the TV4 Group in 2008 and Telenor has held a 35 percent share of the company since 2009.

It is the second divesture for Telenor Broadcast in recent weeks, following the sale of technology arm Conax.