Ooyala provides multiscreen support for Fusion's World Cup site
Michelle Clancy | 01 July 2014
Video publishing, analytics and monetisation company Ooyala is powering multiscreen digital content from the 2014 World Cup for Fusion's World Cup site Soccer.Fusion.net.
Fusion is an American television and digital network for millennials launched in 2013 as a joint venture between the Disney/ABC Television Group and Univision Communications. With Ooyala's video streaming and multi-screen distribution technology, soccer fans can watch on-demand highlights from the World Cup as well as live-streamed episodes of Fusion's primetime show The Soccer Gods anytime, and on any device.
"Soccer.Fusion.net's digital offering aligns with what we believe the broadcasters of tomorrow will look like, particularly with regard to sports," said Jay Fulcher, CEO at Ooyala. "Sports have paved the way for digital TV innovation. Fusion's site showcases how Ooyala's technology enables customers to build new business models incorporating social engagement and capturing lucrative sports audiences by capitalising on the huge opportunity presented by the most popular online sporting event in history."
With the rise in mobile viewership, Soccer.Fusion.net has prioritised its site to be mobile-centric. Ooyala is also providing real-time analytics on performance of Soccer. Fusion.net's content so the broadcaster can tailor its strategy throughout the World Cup tournament to maximise viewers and revenue.
"Fusion is excited to be providing viewers with a fully immersive World Cup experience across our television, digital and social platforms," said Hong Qu, CTO of Fusion. "We want to be an incubator for innovation, taking risks with new forms of online content and new ways of delivering that content to consumers - especially on mobile devices. Ooyala's technology and analytics gave us the complete solution we needed to reach more audiences on more screens."