Broadcom to enable NET Servicos 4K World Cup broadcast
Gabriel Miramar-Garcia | 02 July 2014
Broadcom has announced that its system-on-chip (SoC) technology will allow NET Serviços, Latin America's largest multi-service cable company, to deliver live broadcasts of selected 2014 World Cup matches in UltraHD 4K.

The demonstration is powered by Broadcom's flagship BCM7445 UltraHD video decoder SoC with high efficiency video coding (HEVC) compression. The live broadcast will be made available to World Cup enthusiasts in select venues throughout Brazil, including many installations in customer households where a 4K TV is already available.

"The precise, live-action images enabled by 4kp60 UltraHD represent a significant step forward in the next generation of digital broadcasting," said Dan Marotta, Broadcom executive vice president and general manager at BCG. "By leveraging our advanced HEVC-enabled technology, NETServicos can deliver the performance and picture quality needed for a truly extraordinary live-action experience."

"As Brazil's largest pay-TV provider, NETServicos is highly focused on innovation and being first to provide the highest quality experience to millions of subscribers," added Marcio Carvalho, the company's marketing director. "Our relationship with Broadcom has played a key role in our ability to deliver this unique and immersive viewing experience."