Univision Deportes kicks World Cup ratings to the back of the net
Gabriel Miramar-Garcia
Univision Deportes' presentation of the FIFA World Cup Brazil 2014 has reached 54.1 million total viewers through 32 matches, reaching more viewers than the entire 2010 World Cup (49.1 million viewers), according to Nielsen.

Univision Deportes' coverage of the USA vs. Portugal match delivered the most-viewed US match in Univision Deportes World Cup history, with an average of 6.5 million total viewers and 3.6 million adults 18 to 49.

Univision Deportes' USA vs. Portugal match out-delivered the opening US match (vs. Ghana) of the 2014 World Cup by 35%, with total viewers and 31% with adults 18-49.

Overall, Univision Deportes' coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by 48% among total viewers and 34% among adults 18-49 through 32 matches.