Paramount Channel on the up in Spain
Juan Fernandez Gonzalez
Viacom's Paramount Channel is enjoying success with Spanish audiences, last month achieving its best figures since it aired for the first time in 2012.
An average share of 2.1% in June represents a 53% increase on the same time last year.
Paramount Channel reached an average audience of 150,700 viewers, with the last week of June being the best seven days of the network's history, achieving a 2.2% share and almost 160,000 viewers.
In addition nine out of the 30 most watched movies since 2012 were broadcast in June, with three of them coming in the network's top five. Delta Force 2 became the channel's highest scoring film with a 3.8% share and almost 751,000 viewers.
Following June's success, the channel has programmed a summer schedule focused on films, broadcasting successful movies such as The Saint, The Hurricane, Showgirls and The Pianist
According to last month's figures, the channel is profiting from Spain's DTT schedule reduction, becoming a leader among the secondary channels in the post-blackout phase of the country's free-to-air (FTA) TV.
In May, Spain's DTT offer was reduced by 37.5%, as Atresmedia's Xplora, Nitro, laSexta 3, Mediaset's La Siete, Nueve, and two more channels from Net TV and Veo TV closed following a ruling by the Supreme Tribunal.