Lifetime channel to launch on DStv South Africa
Rebecca Hawkes | 03 July 2014
A+E Networks is launching women's entertainment channel Lifetime on MultiChoice's DStv pay-TV platform in South Africa on 22 July.
"The launch of Lifetime in Africa is exciting for us and marks a key moment in our continuing investment in this market. With a schedule packed with powerful stories, passionate people and addictive entertainment, we are confident that Lifetime will appeal to African audiences," said Tom Davidson, managing director, A+E Networks UK.
In addition to US programming, A+E Networks plans to commission local content to broadcast on the channel from 2015. Launch programmes include factual entertainment show Dance Moms; talent-based shows Kim of Queens and Bring It!; reality shows 24 Hours in A&E and Preachers' Daughters; the drama series Orphan Black; and movies A Day Late and a Dollar Short and Flowers in the Attic.
Lifetime joins sister channels History and Crime + Investigation on DStv Premium.
Mark Rayner, chief operating officer, MultiChoice South Africa, said: "We look forward to welcoming another channel from the A+E Networks stable to the DStv platform. We are confident the powerful stories told on Lifetime will speak to our customers, uplifting them on a daily basis."